February 20, 2019 – Chicago, IL – LaSalle Capital and its portfolio company, Gen3 Marketing (“Gen3”), are pleased to announce the acquisition of OPM Pros. Based in Montreal, Quebec, OPM Pros is a leading affiliate marketing agency serving clients across the U.S., Canada and Europe. The acquisition combines two of the preeminent affiliate marketing agencies in North America. The combined business will leverage the people, technology and best practices between the two organizations to bolster its industry leading client services.
Gen3’s Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will lead the combined business and the co-founders of OPM Pros, Paresh Vadavia and Sonny Lamba, will join the senior management team and continue in their day-to-day roles. “We couldn’t be more excited to combine the two leading affiliate marketing agencies and are excited about what the future holds for our collective clients and employees,” stated Mr. Tabasso. Mr. Cantos added, “Similar to Gen3, OPM Pros has a reputation of going above and beyond for its clients, and we are thrilled to have Sonny, Paresh and the rest of the team as a part of the Gen3 family.”
Mr. Vadavia commented, “We have known Mike and Andy for as long as we have been working in affiliate marketing. Their superior integrity and client focus set the industry standard, and we couldn’t think of better partners as we continue to grow our business.” Mr. Lamba added, “We are thrilled to partner with the Gen3 team to create the dominant affiliate marketing agency in North America and look forward to working together to optimize our clients’ affiliate marketing programs.”
Nick Christopher, Partner at LaSalle Capital, commented, “Sonny and Paresh demonstrated many of the same characteristics in building OPM Pros as Mike and Andy did with Gen3, centered around providing the best experiences and results for their clients. We are excited to be a part of this next chapter of growth in the ever-evolving affiliate marketing landscape.”
If you have questions regarding this transaction or would like to discuss other technology-enabled services opportunities, please contact Nick Christopher, Kelly Cornelis or David Murav of LaSalle Capital at (312) 236-7041.
About Gen3 Marketing
Gen3, headquartered Blue Bell, PA, is a leading digital marketing agency that provides affiliate marketing services to customers (“advertisers”) by optimizing advertisers’ positioning of their products and services on third party websites (“publishers” or “affiliates”). The Company also provides additional digital marketing services, including pay-per-click, search engine optimization, social media and other digital marketing campaigns. The Gen3 platform combines technology expertise, people and process to effectively manage online marketing spend for customers across North America and beyond.
About LaSalle Capital
LaSalle Capital is a leading private equity firm with extensive experience in the lower middle market. We currently manage two funds totaling over $345 million in capital. We have a proven track record of partnering with management teams to increase value in our companies by providing strategic operating focus and driving growth organically and through acquisitions. We have domain expertise and investment focus in two industry sectors: food and beverage and technology-enabled business services.
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