July 2012  
Sale of ChaseDesign, LLC of Skaneateles, NY
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Chicago, IL – LaSalle Capital Group, L.P. (“LaSalle Capital”) announced the sale of its platform company, ChaseDesign LLC, to Momentum Worldwide, a global marketing agency within McCann Worldgroup owned by The Interpublic Group of Companies, Inc. (NYSE: IPG). ChaseDesign, based in Skaneateles, NY is a leading shopper insight and design consultancy and will operate as an independent subsidiary of Momentum.

In November 2007, LaSalle Capital and its investment partner, Talon Asset Management, both of Chicago, IL, completed a leveraged recapitalization of the company in partnership with Marty Cregg, the company’s CEO. This transaction with Momentum fills a key role in the continued growth of ChaseDesign as they build their capabilities for their clients, gaining access to the global capabilities, e-commerce and out of store marketing within Momentum. Marty Cregg, Peter Lynch and the ChaseDesign management team will continue to lead the company after the sale to IPG.

ChaseDesign has experienced tremendous growth over the last several years and is a valued partner to many of the country’s leading consumer product companies. Commenting on the sale, Marty Cregg stated, “We appreciate the support and guidance LaSalle Capital has provided to us over the last several years and are excited to begin a new chapter with Momentum.” Adding, “The enhanced digital and global resources should be very accretive to the continued expansion of Chase’s business.” In announcing the sale, Jeff Walters, Partner at LaSalle Capital stated, “It has been a pleasure to work with Marty, Pete and the entire Chase team. They’ve built a very dynamic leadership position in the shopper insight world and we’re delighted to have partnered with them.”

If you have questions regarding this transaction or would like to discuss other opportunities in the marketing services or shopper insight industry, please contact either Jeff Walters or Naveen Neerukonda at LaSalle Capital Group at 312-236-7041.

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