Walter G. Freedman
Operating Advisor

Walter became an Operating Advisor to LaSalle in 2004 and is involved in portfolio management with several LaSalle investments. Walter was previously COO of Wheels, Inc. where he led a diversification strategy and the purchase of IVI Travel, of which he became CEO. Before leading the turnaround of IVI and orchestrating its sale, Walter was a co-investor and CEO of Yoplait USA where he led the sale of Yoplait to General Mills. Prior to joining Yoplait, Walter was President of the Fuller Brush Company, a Sara Lee Corporation subsidiary. While with Sara Lee, he was also Vice President of Corporate Development and MIS Director at Kitchens of Sara Lee. Walter began his career with IBM as a Computer Sales Representative. A Chicago native, Walter holds a BA from Dartmouth College and an MBA from the Tuck School of Business Administration at Dartmouth.

Find us on