February 2018  
LaSalle Capital Exits Avtex Solutions

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February 8, 2018 – Chicago, IL – LaSalle Capital (“LaSalle”) is pleased to announce the sale of its portfolio company, Avtex Solutions Holdings, LLC (“Avtex” or the “Company”), to Norwest Equity Partners (“NEP”), a leading middle market equity investment firm based in Minneapolis. Avtex is a national leader in the Customer Experience industry (“CX”) providing technology solutions within the Genesys and Microsoft ecosystems.

Avtex’s CEO, George Demou, will continue his role under NEP’s ownership and is excited about continuing to grow the business both organically and through acquisition. Under LaSalle’s ownership, the Company transformed into a national leader in the CX industry and more than doubled its revenue and profitability. Avtex’s design, implementation and ongoing support and maintenance services are industry leading and the Company delivers on its mission to provide exceptional customer experiences for its clients. Demou stated, “We greatly enjoyed our partnership and time with LaSalle Capital. LaSalle provided strategic guidance and capital resources that helped us execute our business transformation over the past three years. We developed an excellent relationship with LaSalle and our board of directors during that time and are excited about the opportunity to continue Avtex’s growth in our next phase.”

Nick Christopher, a Partner at LaSalle, noted, “George and his team have been outstanding partners to work with. They thoughtfully and carefully transformed Avtex into a recognized national thought leader in the CX industry, and we were glad to be a part of their growth and evolution. We wish George and the entire Avtex team continued success in the future.”

If you have questions regarding this transaction, please contact either Nick Christopher or Jeff Walters of LaSalle Capital at 312-236-7041.

LaSalle Capital is a leading private equity firm with extensive experience in the lower middle market. We currently manage two funds totaling over $345 million in capital. We have a proven track record of partnering with management teams to increase value in our companies by providing strategic operating focus and driving growth organically and through acquisitions. We have domain expertise and investment focus in two industry sectors: food and beverage and technology-enabled business services.

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