January 2016  
LaSalle Capital and Avtex Acquire Webfortis
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January 29, 2016 – Chicago, IL – LaSalle Capital and its portfolio company, Avtex, a provider of integrated Customer Experience (CX) technologies, are pleased to announce today that they have acquired Webfortis, a Customer Relationship Manager (CRM) services and implementation provider headquartered in San Francisco, California.

For over 14 years Webfortis has designed, implemented and maintained award winning Microsoft Dynamics CRM solutions throughout North America. The Microsoft Dynamics CRM platform provides a centralized database that puts account management and workflow tools at the fingertips of anyone in an organization. These unique CRM solutions make up an integral part of a complete CX technology strategy and strengthen Avtex’s end-to-end CX solutions offering, along with a shared commitment to quality and customer service.

“We are very excited to join forces with Webfortis, which has built a great business around Microsoft Dynamics CRM and is recognized as the industry thought leader in CRM,” said George Demou, CEO of Avtex. “This acquisition is a good fit for both organizations, and it helps round out Avtex’s vision of helping our customers achieve a ubiquitous approach to customer experience technologies.”

"Avtex has a proven history of delivering exceptional customer experiences," said Marc Wolenik, CEO of Webfortis. "This acquisition represents a strategic opportunity to expand and enhance the customer’s desire to have unified and intelligent engagements." Bill Patterson, general manager of Customer Services at Microsoft added, “Webfortis has a proven track record of enabling customer success in productive help desk, customer self-service, and employee self-service scenarios powered by Microsoft. The additional focus on customer experience alongside the expertise in contact centers positions Avtex incredibly well to help businesses deliver the exceptional customer service critical to succeed in today’s economy.”

If you have any questions regarding this transaction or would like to discuss other opportunities in the industry, please contact Nick Christopher or Jeff Walters of LaSalle Capital at (312) 236-7041.

About Avtex
Avtex provides professional services and customer experience consulting encompassing a full 360° suite of solutions including user experience design, application development, unified communications, contact centers, portals, business intelligence, and customer relationship management. Driven by technology know-how and passionate about customer experience, Avtex is uniquely qualified to help clients deliver exceptional experiences to their customers using technology. Backed by strategic partnerships with Microsoft, Sitecore and Interactive Intelligence, Avtex is truly a breadth and depth provider of customer experience technology solutions. Find out more about Avtex online at www.avtex.com or follow Avtex on Twitter at @avtex.

About LaSalle Capital
LaSalle Capital is a leading private equity firm with extensive experience in the lower middle market. We currently manage two funds totaling over $330 million in capital. Our team has deep experience in partnering with management teams to grow and develop middle market businesses. We add value to companies by providing strategic operating focus and promoting growth organically and through acquisitions.

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